Why Small Business Doesn’t Care about Search Engine Optimization

November 25, 2008

What? Doesn’t every business care about search engine optimization?  We all want to be number one on google because once we’re number one on google we become rich!  That sentence seems logicial, compelling and right on point with what we are all thinking. I beleive that’s exactly the issue.

Everyone wants to be number one on google and therefore you have a tremendous amount of competition. What’s worse is you have these gorrilla sites online that have 10’s of thousands of linkbacks and a huge brand. It seems just about impossible to overpower the monsters and truthfully it is. 

It must be true when a salesman tell you it’s not worth buying, until the right time that is.  Search engine optimization is very important, very effective and a necessity for just about any business on the web. It is not a question of whether you need to do it, it is a question of when you do it!

Most small businesses are on a bootstrap budget working 9 -5 and pursing their passions over candlellight while sacrificing the small amounts of money they have to get this dream, this passion put together and online.  If they can only get to number one, paycheck to paycheck is a distant memory.

This is why I suggest small businesses focus on search engine marketing when you are first starting out. Search Engine Marketing gives you the ability to see near instant results driving qualified traffic to your website. What does qualified traffic mean? It means you will have real buyers, not tire kickers coming to your site everyday.  If you have done your homework and understand your customer and have made your offering attractive you will not only pay for your costs of starting such a marketing strategy but be profitable day after day after day. Google and Overture is a money making machine if you master it and learn how to effective get clicks and then get buyers.

Although we sell both SEO and SEM services, the intent of this article is to give you the facts.  I beleive in sound business, doing good business with good people.  Educating our customers is what we are about and with the added knowledge we can help make your business effective online.