Archive for the ‘marketing’ Category
November 25, 2008
What? Doesn’t every business care about search engine optimization? We all want to be number one on google because once we’re number one on google we become rich! That sentence seems logicial, compelling and right on point with what we are all thinking. I beleive that’s exactly the issue.
Everyone wants to be number one on google and therefore you have a tremendous amount of competition. What’s worse is you have these gorrilla sites online that have 10’s of thousands of linkbacks and a huge brand. It seems just about impossible to overpower the monsters and truthfully it is.
It must be true when a salesman tell you it’s not worth buying, until the right time that is. Search engine optimization is very important, very effective and a necessity for just about any business on the web. It is not a question of whether you need to do it, it is a question of when you do it!
Most small businesses are on a bootstrap budget working 9 -5 and pursing their passions over candlellight while sacrificing the small amounts of money they have to get this dream, this passion put together and online. If they can only get to number one, paycheck to paycheck is a distant memory.
This is why I suggest small businesses focus on search engine marketing when you are first starting out. Search Engine Marketing gives you the ability to see near instant results driving qualified traffic to your website. What does qualified traffic mean? It means you will have real buyers, not tire kickers coming to your site everyday. If you have done your homework and understand your customer and have made your offering attractive you will not only pay for your costs of starting such a marketing strategy but be profitable day after day after day. Google and Overture is a money making machine if you master it and learn how to effective get clicks and then get buyers.
Although we sell both SEO and SEM services, the intent of this article is to give you the facts. I beleive in sound business, doing good business with good people. Educating our customers is what we are about and with the added knowledge we can help make your business effective online.
July 31, 2008
Ok, so web statistics are standard with most hosting packages and most people ask about them but they rarely ever actually USE them.
You may be one of these people. I would highly recommend that you start to look at your web stats before you spend 1 more dollar marketing your website.
Your webstats will tell you the following minimally and probably a whole lot more:
- How many UNIQUE visitors you have. Forgot about hits, those days are long gone
- Which pages people are visiting
- Which search engines have visited your site, when and how often
- What people are searching for within google, yahoo and it actually shows you which search terms they used to find your website
- It shows you which geographies are searching for your site
- You can also see which pages are visited the most frequently which helps you know what information people are either interested in or identifies which links are setup more prominently on your site. if you have a page getting little traffic, then you will surely want to talk with your web master and work to promote those pages.
Website statistics provide real data about your website and tell you exactly what is happening. it does not lie to make you feel good and always tells the truth so before you spend another dollar on marketing find out what is really going on on your website and market intelligently to your prospects based on what you know rather than guessing.
Check them at least weekly!
July 22, 2008
What is a great website without traffic? This same question is synonomous with having a great retail store yet no one visits and worse yet, no one knows it exists! What if they did know? What if you were able to get a primetime store location and now suddenly you have visitors who are interested in buying your products, your services? What if you could get that primetime placement?
EbizSiteDesigns has proven experience in optimizing your site and your business for search engine marketing leveraging several techniques including search engine optimization, pay per click marketing and public relations.
Our solutions are so effective because your website that was otherwise non-existent can get new QUALIFIED traffic to your site today! We then follow this up with a long term strategy through our search engine optimization program. We have proven results optimizing for key phrases and keywords that are coveted on the web.
You can quickly see the value of google and yahoo pay per click programs by simple viewing our return on investment (ROI) calculator here: http://www.ebizsitedesigns.com/ppc_roi_calculator.htm
In short, we drive qualified traffic to your site within 24 hours and develop a long term strategy to ensure your success in your online ventures.